After our initial ad account audit and changes we still needed to gather data and then action changes based on the data gathered. The results speak for themselves. Over the course of the year, the entire account shows a consistent drop in the average cost per click and an uptrend across the year for conversions. Our client is in a niche industry that has peak operating levels in the summer and no winter business so there is an increased need for low-cost quality leads in their busy season.
Avg cost per click savings of 36.6% for the year
Avg cost per conversion savings of 31.6% for the year