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Client – Property Management Company

Account Type: Local SEO | Industry: Commercial Janitorial and Office Management | Size: 25 employees

The problem

Growing company bidding on large commercial janitorial and property management contracts with the school district, city, county buildings, and federal contracts in their city. They needed a higher digital presence and a way to show their company strengths on a budget. They were being undercut by local competition with their competition then following up with poor workmanship thus creating a yo-yo effect with large commercial contracts flip-flopping between them and their low priced competition. They wanted to improve their year over year retention of large gov and school contracts. They were also looking to supplement their larger contracts with smaller property management accounts on second homes in the area.

Our Solution

Our Client had a small self-made website, Our first recommendation was to build a new fresh informative site for our client showcasing their experience and the specialist fields they were qualified in. We then created and optimized their google my business local listing. We then set about ranking their listing for the keyword terms they needed. This allowed their company to be found in the number one position on google search for these search terms.

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Results

Our Client’s presence in their city continued to grow and they are now in their third year contracting without any gap years with the school district and government buildings. The new site showing the company along with the optimized GMB ranking number one for their search terms allowed them to compete with undercutting competitors by giving them more brand awareness and presenting a professional reliable company showing value for the additional cost. Their lead generation increased significantly once they started ranking in the three pack for smaller property management accounts and they are continuing to grow year over year.